Viewpoints on Innovation

Viewpoints about 'Products'

Consumer Goods

CPG Innovation: Increase Collaboration, Avoid Collisions

“Avoiding a Consumer Products and Retailer Collision" by Steve Steutermann and Kevin Sterneckert of Gartner shows that “companies are not utilizing scorecards to measure new product launch (NPL) success or pre- and post-launch execution, despite the importance of innovation and NPL in the marketplace” which, unfortunately, is not surprising. read more