New Product Development (NPD) Execution

Deliver Sustainable Business Results with NPD Excellence

We work with organizations to transform new product development (NPD) capabilities for improved development effectiveness, reduction in time to market and increased R&D productivity. 

For companies striving to achieve significant organic growth from new products, this means identifying current NPD process gaps, and defining the systematic and organizational changes needed to achieve step-function improvement.

Our approach includes assessing, benchmarking, designing, piloting and implementing key elements of NPD in the areas of governance and decision making, process structure, and project excellence.

As a result, our clients have achieved development cycle time improvement of over 40 percent, development pipeline throughput of over 60 percent and 100 percent improvement in return on R&D investment.

Core Services

  • Collaborative Development
  • Cross-Functional Process Design (Workflow Design)
  • Customer Insight
  • High Performance Teams & Project Execution Excellence
  • Innovation Capability Benchmarking & Gap Analysis
  • Interim Management & Critical Project Recovery
  • Product Launch Strategy, Planning & Execution
  • Project Governance & Decision Making
  • Resource Management
  • Technology Development

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White Paper Between the Gates: Practical Tips for New Product Development

Like a rugby scrum, new product development works best when participants bind together to move towards the same goal. Gated processes should clarify team roles and help companies meet innovation expectations. This practical guide will help…
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Article Using Technology Development (TD) to Unleash Your NPD

When projects miss scheduled gate review dates, new product development project teams and their executive sponsors place the blame on a number of factors, while wondering how to improve things next time.
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Article Missing Your NPD Targets? Five Indicators that Improved Resource Management Can Help

Despite the benefits, many companies struggle to manage resources for new product development. If any of these scenarios sound familiar, reassessing your resource management efforts may help.
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Article Between the Gates, Vol. 1: Opportunity Proposal Development

A well implemented gate review process allows leadership to evaluate projects from a business perspective at critical junctures, leaving day-to-day project execution to an accountable project team. So why are so many of these same companies…
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Article Between the Gates, Vol. 2: Product Requirements

Even companies with gated processes in place fall short of innovation goals because they need guidance on what happens “between the gates”. Here are some practical tips for project teams who want to improve product requirements…
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Article Between the Gates, Vol. 3: High Level Design

High level design is the first step in developing a solution to address the functions and features described in the product requirements. But when do you start and where does it fit in the product development process?
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Noel Sobelman

Noel Sobelman

Mick Broekhof

Mick Broekhof